A cookie is a small file which asks permission to be placed on your computer's hard drive. The file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
The Army Cadet Force Association (ACFA) is committed to ensuring that your privacy is protected. You can be assured that any information that you provide when using this website, by which you can be identified, will only be used in accordance with this privacy statement.
The ACFA may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 25 June 2012.
What we collect
We may collect the following information:
- first name and surname
- email address
- age, where it is relevant to your enquiry
- demographic information such as postcode, preferences and interests
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
- Internal record keeping.
- We may use the information to improve our services.
- We will only send you information that you have specifically requested, using the email address which you have provided.
- From time to time, we may use your information to email you for market research purposes, to help us improve the service we offer. We may use the information to customise the website according to your interests.
- The Army Cadets may also use email information collected with consent for anonymous matching processes on Facebook. This information will not be shared with third parties or other advertisers and will be deleted promptly after the match process is complete. Facebook will maintain the confidentiality and security of the Data and the collection of Facebook User IDs.
- We will not sell or share your email address to another organisation for their own purposes.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to us or emailing us at firstname.lastname@example.org
We will not sell, distribute or lease your personal information to third parties, nor send you any promotional information about third parties, without your consent.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to email@example.com
If you believe that any information we are holding on you is incorrect or incomplete, please write to the Army Cadet Force Association [Holderness House, 51-61 Clifton Street, London EC2A 4DW] or email us firstname.lastname@example.org as soon as possible. We will promptly correct any information found to be incorrect.
Twitter advertising policy
We work with third parties to collect user data through our website for purposes of conversion tracking and serving ads targeted to users’ interests. You can opt out of some of these third parties’ interest-based advertising through the Do Not Track functionality in your web browser or through such other methods that Twitter may specify from time to time here.
Who and what is Hotjar?
Hotjar is a new all-in-one Analysis and Feedback tool that reveals the online behaviour and feedback of a website's visitors. By combining both A) Analysis and B) Feedback tools, Hotjar gives our clients the 'big picture' of how to improve their site's experience and its performance.
The Analysis tools allow you to measure and observe user behaviour (what users do) while the Feedback tools allow you to hear what your users say (Voice of User / Customer).
How does Hotjar work?
By evaluating and analyzing feedback and behavioural patterns across a website's pages, through our code, software and service, our clients can improve the functionality of their websites and make them more user-friendly, more valuable and simpler for you to use.
Although this might sound scary, we ensure you that by sharing your behavioural patterns and any other information as described in this policy, with us and with our clients, you would be helping our clients provide you with a better experience and service.
Hotjar is run by Hotjar Ltd, a European startup incorporated in and headquartered in Malta. You can reach out with any questions or feedback by contacting us here.
What information we collect:
We collect information in the following ways:
Active collection: information you provide to us when signing up to Hotjar. When creating a Hotjar account or signing-up for content or offers, we may ask you to provide us with your name, email address and details about your organization. We will only use this information to provide you with the service that you signed-up for and where we would like to use the contact details you have provided us with for any other purpose we will inform you and obtain your consent before proceeding. For info on how to deactivate your account and/or unsubscribe from receiving content or offers, kindly contact us here.
Passive collection: information which is automatically collected, without your knowledge, whilst navigating through and interacting with the content on our site and the content on each of our clients' site pages, as well as information on your device or computer (such as cookies).
The sole purpose of passively collecting your information is to improve your experience when using our clients' sites and web services.
Through the Hotjar tracking code embedded by our client on their website, the information collected includes:
- Device-specific data
The following information may be collected through your device and browser:
- your device's IP address (collected and stored in an anonymized format);
- device screen size;
- device type (unique device identifiers) and browser information;
- geographic location (country only);
- preferred language used to display the webpage.
- Log data
Our servers automatically record information which is created upon using Hotjar. Data includes:
- referring domain;
- pages visited;
- geographic location (country only);
- preferred language used to display the webpage;
- date and time when website pages were accessed;
Cookies are small data files transferred onto computers or devices by websites for record-keeping purposes and to enhance functionality on the website.
Most browsers allow you to choose whether to accept cookies or not. If you do not wish to have cookies placed on your computer, please set your browser preferences to reject all cookies, before accessing Hotjar or other websites owned by our clients that may use Hotjar. Please note that by doing so some features of the website you visit may be unavailable.
To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.
For more info about the cookies we use, visit Cookie Information.
- Third Party Services
Hotjar uses a variety of services hosted by third parties, such as Google Analytics and Optimizely. These services may collect information sent by your browser as part of a web page request, such as cookies or your IP request. For information on how Google Analytics and Optimizely collect and use your information, please refer to their privacy policies. By using Hotjar, you consent to the processing of data by these third parties in accordance with their privacy policies.
- Device-specific data
How Hotjar collects information
We provide our clients with a tracking code, which will be used to collect your information and transmit this to our servers based in Ireland. When you visit a website which makes use of Hotjar, this tracking code will automatically collect the information based on your activity and store it in our servers, for our client's analysis. Information will also be collected from cookies which will be placed on your computer or device by the website.
We do not knowingly or intentionally collect any personal information from minors.
Access to and Disclosure of information on Hotjar
The information collected can only be accessible by users designated on the client's Hotjar account. It may also be accessible by Hotjar and Amazon Web Services in certain limited circumstances. Other than explained in this section, we do not rent, sell or disclose your personal information to third parties, for their own use.
- We will not disclose any information to any third party. It may be necessary to share your personal information or part of it, with Amazon Web Services which store the information within their servers, solely related to the storage facilities. Amazon is bound by confidentiality.
- We will also disclose your personal information as well as any client information where we are bound to do so, at law or via a court order, to meet any legal or regulatory requirement or obligations. We will use all reasonable efforts to ensure that those requirements or obligations are in accordance with applicable law.
- We reserve the right to disclose your information as well as client information to any third party if we have reasonable information to believe that the disclosure is necessary for the purpose of an investigation and for the enforcement of any breaches of the terms and conditions of use, to detect, prevent or otherwise address fraud, security or technical issues, protect the rights and interests as well as the property of Hotjar.
- Any disclosures for other purposes, including disclosures with any other third parties not mentioned in this policy, shall require your consent. The disclosure of any sensitive personal information shall require your consent.
- We may also share aggregated non-personal information with the public or with any third party for advertising the Hotjar service.
How we secure Hotjar data
We have implemented various measures to ensure that the information is adequately protected against unauthorised access, use, disclosure and destruction. Please keep in mind that risk can never be eliminated but can be significantly reduced. All measures which we have taken significantly reduce the risk. We will not be held liable by any third party in the event of unauthorized access, use and/or disclosure of information.
- Access to the information stored within our servers is restricted to a limited number of Hotjar employees and to users designated on our client's accounts. Amazon Web Services can access the information only in specific and limited circumstances. Our employees, our clients and these third parties are bound by confidentiality.
- Our servers are protected by a) firewalls establishing a barrier between our trusted, secure internal network and the internet and b) IP restrictions, limiting access to whitelisted IPs.
- Each client may only access information pertaining to the sites it is tracking and to the users browsing on its website pages.
- We use HTTPS for our site pages and services providing secure transfer of data to prevent wiretapping and man-in-the-middle attacks.
You can opt out of this service here: