Development Course

Who should attend?

• This is mandatory training for all ACF County PROs, who must attend the course within 12 months of appointment.
• Other personnel who have a PR responsibility, who have previously attended the Introductory Course and wish to broaden and improve their skills.
• Senior officers who have a command responsibility for PR and recruiting (see above) and wish to develop and broaden their skills.
NOTE: Applicants for this course must have previously completed the Introduction to Public Relations course

Course outline

This two-day, residential course aims to challenge the more experienced PRO, to review achievements and to develop specific skills.

It introduces new skill sets including managing events, handling crises, thinking strategically about communication planning and developing the ability to become active consumers of the media..

A smaller number of delegates on this course ensure additional one-to-one tutoring and delegates must expect a tough but rewarding two days that delivers a real boost to the communications skills already being used. Student numbers are normally limited to 14.

Bookings for this course are to be made via Westminster.