Further information

Calling all film makers! Enter our competition

The ACF’s national marketing team can’t get out and about to film all the exciting things that happen at detachments and at special camps around the country. That’s why we’re launching a special competition to ask cadets and detachments to send us their best videos.

We’re looking for videos that are short and punchy, that capture cadet activities and illustrate the benefits of being part of the ACF.

By short we mean very short, so your video should be no more than two minutes long (ideally a minute or less). The judges will be looking for videos that put across a subject in a fast paced, fun and attention grabbing way – so you’ll need to plan and edit your video carefully.

Who can enter

Entries can come from individual cadets or from detachments (if you’re entering as an individual you’ll need your Detachment Commander to view it, check that it presents the ACF in a positive way and provide permission for you to submit the video).

This competition isn’t open to adults. However, the existing "Wilkinson Sword competition" will be open to adults (as well as PROs) and there will be a film competition using the same four categories (see below).

What should you film?

All videos should reflect what cadets do and be ‘on brand’. For more guidance on the Army Cadets’ brand see the ‘Talking about the Army Cadets’ guide.

You can enter your video in one of four categories, which are:

  • Tutorials / "How to" videos – for example you might want to show people how to master a particular move in Drill; how to shape their beret or iron their uniform.
  • ACF adventures – for example you might want to capture an activity at camp, or something your are doing for a DofE or Cadet and the Community activity.
  • Our detachment / at the detachment – cadets do all sorts of activities in the detachment from regular activities such as drill to other more unusual activities. We’re interested (and others will be too) in seeing what goes on.
  • Brand stories – the ACF is about “fun, friendship, action and adventure. We inspire young people to challenge their limits and go further in life, no matter what they aim to do”. We’re interested in hearing your stories that illustrate these words.

Your video might use action footage, interviews, captions or feature you ‘talking to camera’ – anything goes (as long as you keep it short). You must also ensure that you have the permission of everyone involved to be filmed (and for the film to be put on the ACF’s website or YouTube channel – if you’re one of our winners).

What video making equipment can you use?

You don’t need a lot of hi-tech kit to produce a winning video – we’re looking for imagination and great story-telling ability so a video produced on your i-phone could be a prize winner.

You could use Snapchat - saving your videos using SnapChat Saver (Android) or SnapCrack (iOS) which are free apps you can download them on to.

What format should I use?

We welcome videos in a variety of common formats such as:

  • .MOV
  • .MP4
  • .AVI
  • .WMV
  • .WebM

We ask that you create your video in 720p (HD Ready) or 1080p (Full HD) resolution.

What are the judges looking for and what can you win?

Our judges (including professional film-makers and PR experts) will be looking for videos that meet the brief (see above) and tell a story effectively.

Our judges will view the videos and the best will get Gold or Silver Gilt awards. Cadets or detachments who submit a video that is rated Gold or Silver Gilt will get a certificate and the video will appear on the official Army Cadets website, on YouTube or the official ACF Facebook page.

The judges will decide on an overall winner in each category who will receive a £250 gift voucher for tech equipment.

The four category winners (and all those given a Gold award) will then be put forward to be judged by the ACF’s Public Relations Officers at their annual PR Conference. They will choose an overall winner who will get a £250 prize as well as a Wilkinson Sword trophy.

What do I do now?

The deadline for submissions is 30 April 2017 and you'll be able to submit entries from 1 October 2016. Before you enter (or start your filming project) we recommend you read our Hints and Tips page which has lots of helpful information to help you plan, film and edit a really great video.