Ambassador Sally Orange to feature in Champions of Purpose campaign

5 May 2020

You might be lucky enough to see our National Ambassador Sally Orange on advertising spaces dotted across the country over the next two weeks.

Sally has been selected by sports start-up The Athlete Media Group (AMG), to feature in a nationwide outdoor campaign thanks to Ocean Outdoor’s £10m SME Support Scheme.

AMG’s Champions of Purpose campaign, created by lucky7, is helping to celebrate a range of elite UK athletes and the charitable causes they support.

'As one of the National Ambassadors I am incredibly honoured and delighted to be involved in The Athlete Media Group's 'Champions of Purpose' campaign. It's such a fantastic opportunity to be able to promote the fun, friendship, action and adventure that being part of the Army Cadet Force offers the next generation, on billboards across the UK'.

Sector bodies estimate that charities could miss out on at least £4.3bn of income during the coronavirus lockdown so the campaign has been designed to give the selected good causes greater exposure & awareness in key national cities.

As Sally’s nominated cause, Army Cadet Force branding will feature on billboards and digital advertising spaces across multiples sites in London Birmingham, Manchester, Liverpool, Glasgow, Edinburgh and Bristol for two weeks from May 4th.

Sally joins 13 other athletes and their charities taking part, including: professional boxer Isaac Chamberlain & Gloves Up, Knives Down; 2016 Olympic Gold medallist Crista Cullen MBE & the Tofauti Foundation; double amputee adventurer Duncan Slater & Walking With The Wounded; blind dressage rider Verity Smith & Guide Dogs For The Blind AND world record Atlantic rower Kiko Matthews & Mossy Earth amongst others.

Mark Middlemas, CEO & Founder of AMG, commented, “Ocean Outdoor’s SME Scheme gives a small business like AMG a fantastic national platform. It is a very difficult time for both athletes and the many charitable good causes they support so to be able to act as a force for good and deliver such a positive message for them is a dream come true! The fabulous lucky7 creative work has helped us to connect in a more meaningful way to a much wider audience than we could normally.”

If you happen to come across Sally on any advertising boards when out on your daily exercise be sure to grab a selfie and tag in Army Cadets UK on social media and use the hashtag #SpottedSally