13 December 2011
As 2011 draws to a close, ABF The Soldiers’ Charity asks the big-hearted British public to join its ‘Thanks, Soldier’ campaign.
The online campaign will add thousands of supporters’ pictures to a huge Union Jack which, at the end of the year, will be projected onto an iconic British landmark.
Throughout December The Soldiers’ Charity, the national charity of the British Army since 1944, is asking its supporters, fans on Facebook and followers on Twitter to show Britain’s brave men and women how much they care.
People can join up in just a few clicks, by visiting www.soldierscharity.org/thanks and adding their Facebook profile to the online Union Jack flag. As the flag grows through the month, people can enjoy searching for themselves and their friends and, at the climax of the campaign the New Year’s Eve will eventually see their faces projected onto one of Britain’s most famous landmarks.
Celebrities including Fern Britton, Joanna Lumley, Gary Lineker, Ben Sheppard and Kate Humble have already added their photos. The Soldiers’ Charity Chief Executive, Major General Sir Evelyn Webb-Carter, says:
“We hope as many people as possible will join our campaign to say ‘Thanks, Soldier‘ especially to those who are away from their families over the festive season. Go to www.soldierscharity.org.uk and be a part of it.”
Over the past year*, The Soldiers’ Charity has supported over 80 specialist charities and some 4,000 individuals. It has seen a 12% increase in the number of grants to individuals and a 17% increase in the cost of grants to individuals. The charity’s oldest beneficiary during the year was 104 and the youngest was 18 months old.
The average grant The Soldiers’ Charity makes is approximately £800. There has been a steady increase in the numbers of people seeking its help in recent years and expects this to increase with the continuing operations in Afghanistan. To find out more about how they make a difference visit their website at www.soldierscharity.org