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Col Neil Jurd - “Better Leadership means a Better World”

Col Neil Jurd - “Better Leadership means a Better World”

21 February 2021

  • Greater Manchester ACF

SSI Debbie Callaghan, County PRO Greater Manchester ACF

Our series of Inspirational Leaders continues for the North West Region.

Our next speaker is Col Neil Jurd - Director of the Initial Officer Training for the Army Cadets.

The date – Wednesday 24 February at 7pm.

The meeting is open to all counties in the HQ NW Region. The link to join the meeting has been sent to each County PRO.

Looking forward to Cheshire, Cumbria, Isle of Man, Lancs and Merseyside cadets joining us again.

Col Neil Jurd OBE is director of the Army Cadet Force Initial Officer Training Course. A former regular officer, Gurkha Squadron Commander and Sandhurst Instructor, until 2020 he was Commandant of Lancashire Army Cadets. In his day job, he is a speaker, author and coach specialising in leadership development. His series of 30 videos about leadership and teams are in use with a large number of organisations, including the NHS, and his best-selling book ‘The Leadership Book’ gets 5-star reviews on Amazon. I have bought his book, which is absolutely brilliant.

As well as his voluntary work with the Army Cadets, he also founded a charity in memory of his wife which has made hundreds of thousands of pounds to support veterans and fund developmental activity for young people. He also part-owns the company Alertacall, which works with social housing organisations.

Col Jurd was a cadet in the ACF in SE London ACF. In 2020 Col Jurd was honoured with a British Citizen Award, and he was appointed OBE in the 2021 New Year Honours List.

In his time with Lancashire ACF, Col Jurd made significant changes to the county. Over the 5 years he led the organisation more than 500 cadets participated in overseas trips, cadet numbers grew by several hundred, a charity was formed to support disadvantaged cadets, and the county was considered by regional command to be one of the highest performing counties in the UK. At Initial Officer Training he has already transformed the course, bringing in an emphasis on leadership based on connection, compassion, and inclusion, driven by a clear and compelling purpose. He emphasised the importance of personality rather than rank or position in leading others.

If you want to know more about Col Jurd’s book, it be found at:

“Better Leadership means a Better World”. A great quote from Col Jurd’s book.

#KeepTheFlameAlive #CadetForceResilience #VirtualACF #GmanACFforceforgood

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    Col Jurd & Jordan Wylie, ACF Ambassador

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