The 20th of November marks a beginning of a new chapter for the Wrexham area detachments, which for many years have formed Albuhera Company, as today the Company becomes known as Cambrai Company.
When the Company was first established the battle honour Albuhera was selected as the Company name as a battle honour of the Royal Welsh (through the Royal Welch Fusiliers) as all detachments were affiliated with the Royal Welsh. Since then, the company has gone through a number of changes. Whilst four detachments continue to proudly wear the cap badge of the Royal Welsh Brynteg/Bradley are now affiliated to the Welsh Guards and Mold/Buckley are affiliated to the Queens Dragoon Guards. Since these regiments were not at the battle of Albuhera it was suggested that all detachments have a company name that also reflects their regimental history too.
As a result, permission was sought for the company to be renamed Cambrai Company as the battle of Cambrai in 1917 is the only battle honour shared between all three regimental cap badges in the company as a result Cambrai was the natural choice for the new name. The change comes into effect today the 20th of November – a date when the battle itself is commemorated as Cambrai day. The battle of Cambrai in 1917 from the First World War is significant as it saw the first mass use of the tank and their first use as a concentrated, powerful force and their success on the battlefield.
As a result of the change Company Staff Officer Alex Elliot launched a challenge to all company members “With a new company we need not only a company colour but a new company logo. The competition is open to all cadets and adults in the company to design a logo for the company. This logo will be used on all future company documents and the first batch of company T-Shirts.” Alex added,” I also want you to suggest a colour which will be used as the company colour with some historical significance as to why you have selected it.”
As a result, the new Cambrai logo has been selected and approved ready to be formally launched on Cambrai Day.