Introduction to Public Relations Course

Who should attend?

• This is a mandatory training course for all ACF County PROs, who should ideally attend the course before appointment or the next available course after appointment.
• Any other personnel with responsibility for PR with their unit. Should attend within six months of appointment.
• Those seeking a PR role at detachment, company or county level, (but see above).
• Anyone wishing to review their PR skills after a period away or to add PR to their personal skills.
• Full/part-time county staffs who wish to understand better and support the role of the volunteer PRO.
• Senior officers who have a command responsibility for PR and recruiting and wish to have a better understanding of the adult instructor/cadet marketplace.

Course outline

This two-day, residential course provides a practical, hands-on, introduction to PR, media relations and marketing techniques. Delegates will learn the specialist techniques used by professionals to present their case effectively, to identify critical target audiences and to generate all important media coverage. Student numbers are normally limited to 20.

The intensive programme includes many practical exercises designed to help delegates quickly learn and develop new skills in PR planning, marketing techniques, media writing, news photography and radio interviews.

Successful completion of the Introductory Course will provide delegates with the professional tools to begin planning and running effective PR activities immediately.

Whilst this course is an essential part of the County or Unit Public Relations Officer’s (PRO) professional development, it is also desirable for all adult instructors and officers to attend when the opportunity arises, so that they understand the importance of successful public relations and are equipped to assist the county PRO as required.

Completion of this introductory course is also mandatory for those who wish to attend the specialist courses.

Bookings for this course are to be made via Westminster.