National marketing

Promoting the ACF takes place at three levels: nationally by the ACFA; regionally by the 13 RFCAs; and locally by ACF counties and detachments.

The national ACF marketing and communications team comprises:

  • Head of ACF Marketing and Communications, Valerie McBurney, tel 020 7426 8373
  • Marketing and Communications Manager, Laura Jones, tel 020 7426 8365

The team's principal responsibilities are as follows:

  • To define and publish an ACF Marketing and Communications policy, strategic framework and annual marketing plan.
  • To deliver national level marketing and support for the ACF (e.g. recruiting materials such as leaflets, posters and the national website, publications such as the ACF Annual Review, Army Cadet magazine and the electronic newsletter).
  • To influence regional and local marketing and communications plans.
  • To develop and foster brand and communications coherence through publication of a brand manual and communications guidance.
  • To identify, implement and maximise marketing and PR opportunities.
  • To provide strategic direction to the ACF PR Training Team.
  • To represent the ACF on relevant MOD, Army and pan-cadet committees such as the Army Communications Executive Group and the MOD Youth and Cadets Communications Group.
  • To provide general advice to the Army's chain of command and Media Ops staff and to assist in the event of a major event involving the ACF.