ACF PR Training Team
The ACF PR Training Team exists to train the ACF in PR and promotional skills. This is achieved through a programme of weekend residential courses at military training facilities around the United Kingdom.
PR Courses
There is a rolling, three-year programme of continuous personal development in a range of communication disciplines as follows:
- Introduction to PR: mandatory training for ACF county PROs who should attend the course within 6 months of appointment.
- Developing PR Skills: should normally be completed within 12 months of Introduction to PR.
All PR Courses dates can be found in the ACF Events Calendar.
Specialist courses and workshops
The ACF PR Training Team also runs specialist courses to develop specific skills. Places on each course are limited and will be allocated first to delegates who have completed at least the Introductory PR course, and then on a first come, first served basis. The courses are:
- Writing for the web, blogs and social media
- Event management
- Digital photography
- Newsletter and marketing writing, design and production
- Using new media - an overview
- On air - broadcast interview training and audio blogging
- Using video
For further information, please contact Major Douglas Brown, Training Officer.
Wilkinson Sword Competition
This annual Public Relations competition is open to all ACF Counties and is awarded for PR excellence.
In the 2011 competition counties were asked to submit entries into five specialist categories which were judged by the ACF PR Training Team. The winners of these specialist categories were then judged against each other to identify the overall winner. Seven Counties took part and the award was made on the basis of the best submission from all categories.
The 2011 Award was won by Claire Barbara of Essex ACF.
Download details about the competition and find out how you could win the Wilkinson Sword Awards for PR Excellence.