National marketing
Promoting the ACF takes place at three levels: nationally by the ACFA; regionally by the 13 RFCAs; and locally by ACF counties and detachments.
The national ACF marketing and communications team comprises:
- Head of ACF Marketing and Communications, Melanie Bowran, tel 020 7426 8373
- Marketing and Communications Officer, Terese Boyes, tel 020 7426 8365
- Projects Officer, Oliver Shepard, tel 020 7426 8377
The team's principal responsibilities are as follows:
- To define and publish an ACF Marketing and Communications policy, strategic framework and annual marketing plan.
- To deliver national level marketing and support for the ACF (e.g. recruiting materials such as brochures, leaflets, a DVD and the national website www.armycadets.com, publications such as the ACF Annual Review, Army Cadet magazine and the electronic newsletter, banners and display materials, advertising).
- To influence regional and local marketing and communications plans.
- To develop and foster brand and communications coherence through publication of a brand manual and communications guidance.
- To identify, implement and maximise marketing and PR opportunities.
- To provide strategic direction to the ACF PR Training Team.
- To represent the ACF on relevant MOD, Army and pan-cadet committees such as theArmy Communications Exedcutive Group and the MOD Youth and Cadets Communications Group.
- To provide general advice to the Army's chain of command and Media Ops staff and to assist in the event of a major event involving the ACF.